Wholesale and distributors

Bring our pita to your customers

Distributed by UNFI, KeHE, Fox River and Tony's Fine Foods. Ask us for specs, case packs and pricing.

How it ships

Three cases, from our pallet to your customers

A red Cham Bakery shelf case pulled open, bags of White Pocket Pita stacked inside ready for the shelf

For the bread aisle

High Protein White Pocket Pita

Twelve bags in a red case that pulls open and goes on the shelf as it is.

bags a case
12
cases a pallet
100
days frozen
365
An orange Cham Bakery shelf case pulled open, bags of Whole Wheat Pocket Pita stacked inside ready for the shelf

For the bread aisle

High Protein Wheat Pocket Pita

Twelve bags in an orange case that matches the bag, ready for the shelf.

bags a case
12
cases a pallet
100
days frozen
365
A Cham Bakery foodservice case opened to show a stack of pocket pita inside its clear resealable liner

For the kitchen

High Protein White Pocket Pita

50 pitas in one bulk resealable bag, so the case stays fresh once it is open.

pitas a case
50
cases a pallet
100
days frozen
365

What a distributor gets

  • Shelf-ready case packs. Each case holds 12 bags and goes straight on the shelf. A pallet holds 100 cases.
  • A long shelf life. 365 days frozen and 22 days ambient.
  • Four distributors. UNFI in the Midwest and on the East Coast, KeHE, Fox River and Tony's Fine Foods.
  • We sell it off your shelf. We don't just ship bread. Our marketing moves it off your shelf. See how ↓
  • Clean label. Made with organic flour and only natural ingredients.
  • Kosher and halal certified.
  • 100% made in the USA. Baked by our family in St. Louis, Missouri.
  • Pricing on request. Tell us your territory and we will send the sheet.
  • UNFI
  • KeHE
  • Fox River
  • Tony's Fine Foods

Buying for a store or a chain? Use the retail buyers page.

Ask about the line

Fields marked * are required.

About you
Your company

Your company, or the region you cover.

What would you like to know?
Which breads are you asking about?

What you would like to know: specs, case packs, pricing.

We keep what you send so we can answer you, and we never sell it. What we keep, and why.

Our bakery platform

Every case tracked, from our oven to your DC

Cham runs on a bakery platform we built for ourselves. Every batch is recorded from the flour to the freezer, every case carries its lot, and every order moves over EDI. You get bread that is fresh, orders that are right, and an answer the moment you ask.

  • Lot and freshness on every case. Each case carries its own lot and freshness code, the same one on our product information sheet, so you know exactly how fresh every case is.
  • Scan any case. The QR code on the case opens that lot's bake, freeze and freshness dates in seconds. No sign-in, no phone call.
  • EDI with any distributor or retailer. We connect to your system, whatever it runs on. Purchase orders, ship notices, invoices and inventory move straight between our systems and yours, with no re-keying. UNFI and Americold are connected today.
  • Every lot, at every DC. We track each lot at every UNFI distribution center, so we know how fresh our bread is wherever it sits.
  • Certified where shoppers buy. Instacart, Google Ads, Walmart Connect, Amazon Ads and Kroger Precision Marketing certified, so every campaign runs where your shoppers fill their carts.
  • Shoppers find your store. Our store locator maps every store that carries Cham, so every ad ends at a shelf near the shopper.

Lot & freshness

Scan any case

Every case carries a code like this one. Point your phone at it to open an example lot.

Open lot 091626
Case GTIN 10860014329040
Example · what a scan shows

Lot 091626

Baked Wednesday, September 16 in St. Louis, Missouri.

8 Inch Clean Label High Protein White Pocket Pita

Baked
Sep 16, 2026
Frozen
Sep 17, 2026
Use by
Sep 17, 2027 frozen
Once thawed
Use within 22 days
Case pack
50 a case, 2 oz each
Origin
Made in the USA

Contains: Wheat

Digital marketing

We don't just ship bread. We sell it off your shelf.

Every new store gets a 90-day launch campaign built to bring shoppers in, put our bread in their basket and keep them coming back.

Cham White Pocket Pita on an online store listing, marked Popular pick for pita bread pockets, with 4.6 stars from 20 ratings
  • Shoppers walk in looking for us. Field Agent Scavenger Hunt campaigns send shoppers into your stores to find our bread in the bakery section, building foot traffic and fresh reviews from week one.

  • A reason to try it today. Cash back on Ibotta and in-store demos turn a first look into a first purchase.

  • In the cart, even when they shop from home. Instacart launch promotions put our bread in front of shoppers ordering from your stores.

  • Your neighborhood, on every feed. Facebook and Instagram ads target a 10-mile radius around each of your stores and send nearby shoppers straight to you.

  • Found first when they search. Our pay-per-click campaigns on Google, Amazon, Instacart and Walmart Connect rank in the top 3% across every US zip code.

One family recipe, baked the same way every day, for every shelf you supply.